Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist)

Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist) Features

Additional Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist) Information

Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.

Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.

Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of Art Office and Internet 101.

What Customers Say About Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist):

(This was purchased as a gift and I'll report on the feedback that I got from its recipient).The information is well-organized and presented with clarity, providing how-tos and lists to check-off as you proceed through the chapters. Many/most artists don't want to have to do the marketing or the bookkeeping, and this takes much of the right-brain pain out of those tasks.Highly recommended.

The earlier version of this book was recommended so I reviewed it. I was impressed enough with it that I wanted to buy the latest edition. It is an ideal guide for marketing Art step by step.

I read this book at the library first (in part) it is very helpful with practical ideas and usable charts and graphics. I recieved it quickly and as described

If like most artists, every expense is a concern, purchase of this book is one expense you should be willing to spend. I have been selling my art for more years than I care to say, I was floored at the common sense information contained in the pages. Most important is the manner in which the book is written, plain English, definitive explanations and above and beyond information. A very good book, buy it.Jill Ball

This book has useful information if you are a 2-D artist and you are just getting started marketing your art. The version I have was last updated in 2007 and I was quite disappointed it only briefly touched on internet marketing. The book is geared towards painters also.